Brand Valuation
A brand is often one of the most valuable assets an organisation owns — yet it rarely appears on the balance sheet at its true worth. RoyalCert's independent brand valuation service provides a rigorous, credible and defensible assessment of the monetary value of your brand, using internationally recognised valuation methodologies in accordance with ISO 10668 (Brand Valuation) and ISO 20671 (Brand Evaluation).
Whether you need a brand valuation for M&A due diligence, licensing negotiations, financial reporting, legal proceedings or strategic planning, RoyalCert's experienced brand valuation team delivers objective, transparent valuations that stand up to scrutiny.
Valuation Methodologies
Estimates brand value based on the future economic benefits (income, cash flows) attributable to the brand, discounted to present value.
Compares the brand against transactions involving comparable brands or licensing agreements to derive a market-based value.
Estimates the cost that would be required to recreate or replace the brand — useful where income and market data is limited.
A widely used hybrid approach that estimates the royalty payments that a brand owner would avoid by owning the brand rather than licensing it.
When You Need a Brand Valuation
- Mergers, acquisitions and business sales
- Brand licensing and franchising transactions
- Financial reporting and intangible asset recognition
- Shareholder disputes and legal proceedings
- Tax planning and transfer pricing
- Impairment testing and goodwill assessment
- Strategic brand investment decisions
- Securing brand-backed financing